Smell citrusy, i like it. I like the packaging, i guess it is some vacuum airless pump bottle made of frosted glass/plastic, looks fancy. The texture is a bit thicker than a usual serum. But it absorbs by the skin completely, although not so fast enough. But, the point is, it is effective to lighten PIE and PIH, even lighten your skin tone.
Too overprice. They change the package with the new one (using pipette). I am not in an anti-alcohol club, but as you can see on the ingredient, alcohol comes in the 4th place, means high percentage. When i use exfo toner or acid cleanser, my face got super dry when i combo it use this serum (my skin is okay when i combine exfo/acid with vit c serum from other brand). So when i use this, i have to use hydrating toner, bcz i did not wear moisturizer cream after using this, this is my last step.