This was my first time using a colored mascara that wasn't black or brown, and I may never go back! The black honey color is such a pretty, dark color! It really makes my eyes pop! I start at the roots and wiggle the brush from side to side to get my desired look. I apply it twice for a more dramatic look, although it looks nice with just one application! It doesn't clump or flake and stays looking nice for over 8 hours. It didn't just give my lashes more volume but also lengthened them! This is now my go-to daily mascara!