I really liked it. As you can see in my first hand pic it has a creamy light-blue texture, that felt really nice on skin. I currently use Kao Biore UV Aqua Rich Watery Essence SPF 50+ PA++++, which I really like, but, to me, when I put the Biore on the skin, it feels a little bit too cold and wet (guess I will love it during hot weather), while the Neogen is really creamy and not cold. I also liked the fact that, at first, I could see the blue all over my face, which I think really helps to correctly put it everywhere, but then it blended in to the skin really fast without leaving any residue.