I decided to try this cleansing balm for my double cleanse in the PM. I love Korean beauty and was unfamiliar with this brand. However, for $10 on Amazon I was more than willing to give it a try. I review, compare and find dupes so it was a win/win for me 😊. It is very similar in texture to the heimish balm. I suggest to rub the product in your hands to get a good texture. It emulsifies quite well but it does sting my eyes a little if I'm not careful when removing makeup. It does remove eye makeup and water proof mascara.