I apply it in the morning and in the evening, but I think it can only be applied in the evening because it contains Glycerin, and that moisturizes the skin of the face a lot a lot, if you have oily skin. It does not tighten. By the way, this cream helped me a looot, because my face needed this type of treatment from previous products, so even now that I started using retinal serum, it is a good combination.
Even though it is intended for oily skin type (I have that type), my face shine a little bit after a while from the application. It looked as if it was not absorbed well, although I felt that it was completely ok on my face, but that little glow bothers me, it's still individual.