This serum is free from dyes, fragrances, denatured alcohol, and is a vegan formula. It's great for dehydrated skin. It can be used in the morning and at night. It was my first time trying a gel moisturizer but I honestly love it! A pea sized amount rubbed into my skin and it's absorbed super quick and you couldn't even tell it was there as far as texture once it was absorbed. It left my face feeling light and hydrated with a nice glow to it. I love the aesthetic of the packaging as well.