As a makeup artist and skincare specialist, I always look forward to trying new products! I was given the opportunity to try butter LONDON SOHO Show Lengthening Tube Mascara. I am always eager to find that new and innovative mascara that will lengthen and give me nice eye-opening lashes. What makes this mascara different, is that it is formulated with biotin and shea butter to hydrate and condition your lashes. It is designed to give you long lashes that are buildable and with fibers that adhere. I tried the mascara and even after a few coats, I did not see much lengthening. I prefer a mascara that not only lengthens but also adds volume. An added plus to this mascara is that it is easy to remove. It is a nice mascara but not a fit for me.