I prefer using this rather that the one in a tub or in cans where I have to dip my fingers in, specially if I am on the go, less messy for me. But the ones in the rub are on the more sticky side, for me their consistencies are thicker and feels more like vaseline petroleum jelly, while this one is less thick and feels just like any normal lip balm.
Moisturizing but doesn't last that long, I have to reapply all throughout the day because I have dry lips. I have found other lip balms that are more nourishing for my type of skin, but this is still good.