I didn't expect much when I tried this soap. I tried it because i need to lighten some areas in my body and read that it has anti-aging properties too. About a year into using this, I am not planning of trying other body soaps. This one is affordable because it doesn't melt easily. I really like the subtle mild fragrance too. It leaves my skin feeling smooth and hydrated and I noticed a slight brightening of my dark body parts. It's really easy to find this in the grocery store too.