I have tried other cleansing balms before but this one has the best texture out of what I have tried so far. The texture of this balm is almost gel-like. It feels so silky and luxurious as you apply it to the skin. So far it has been very effective in taking off my makeup. I feel that the fresh rose scent adds even more to the experience. If you like floral scents like I do, you'll especially fall in love with this.