I recently got this as part of a gift and I love the way it looks. This particular colour is more of a natural match to my lips, so I just use a little for a pop of colour to my lip skin tone. If I want a little extra pop, I add a bit more. It doesn’t take much to get great colour, so I would suggest starting with a little, experiment. For me, with this colour, a little is a natural or day time look and more is a cool, chic enhanced nighttime look. It goes on so smoothly it feels like you’re putting nothing on and it’s ultra matte. When a product says “transfer proof” like this one, I always put it to the test. I kissed a mirror, tissue, my own hand, a loved one and it didn’t move. I was impressed. With 50 shades to try, I can’t wait to get more!