The texture of this serum is thick and white. When applied to the skin, it doesn't leave a sticky impression. After using the skin, it looks dewy and healthy, hehe. When you put it on a complexion, it's really cool. For fragrance, this serum is strong enough for my nose. The fragrance is fresh citrusy and after applying the fragrance the fragrance gradually disappears. For 1 x usage, I usually use 2-3 pumps. I prefer to use this serum in the morning because the results are glow. The active ingredients of this serum are quite numerous and contain several oils as well. I've been using this serum for almost 3 weeks, so far this serum works well on my skin and doesn't cause breakouts or other problems. As a result of using this serum, my skin is healthier and plumpy. The brightening effect is slowly starting to appear in week 3, gradually, it's not instant, hehe.