It has milky texture, the color is white, no so thick. It has a scent, very mild. Not too foamy. After you washed your face with this, your skin tone became 1 shade lighter. Only after washed your face 😌. What i like the most is this cleanser did not make your skin dry, or tight feeling.
For a cleanser, it is quite pricey. Since it is a cleanser, i know that it will not give you any permanent brightening effect.