This eyelash curler does a noticeably better job than my previous drug store lash curlers. The main thing I’ve noticed is that I’m never accidentally pinching my skin with it like I often used to do with my former curlers; the shape of it really seems to grab the lashes and nothing else. The shape is also great because the curve of it grasps all along my lash line. I get my inner and outer corners included, so it’s not just curling my middle lashes and leaving out the rest of the row. It makes a huge difference in my entire face when I use this; I go from having almost invisible lashes to noticeably curly lashes that make my eyes look much more open and awake. The rubber pad feels appropriately gentle on my lashes. This is definitely a must-have part of my makeup routine to me!