Love how pigmented this eye liner is. It has a tapered brush applicator that makes it easy to apply a thin or bold line. It dries quickly to a matte finish and lasts all day, even without an eyelid primer or setting spray. It claims to have a lash serum incorporated into the formula, which I think is absolutely genius. However, I don't wear this frequently enough to comment on benefits to lashes. I appreciate that the packaging is secure (the lid clicks when in place and requires pressure to close) so I can toss in my purse and not worry about it opening or leaking everywhere. Great affordable drugstore brand.