Texture wise; it comes in a white, thick, Creamy formula. It's very thick, which is a great occlusive product.
Result wise; it does help with brightening, with prolonged and consistent usage. However, it gives a temporary ghostly (whitecast) tone up effect. For me, it's alright. I don't mind it at all, because it does what it claims. For those with deeper skin tone, it might scare them a little bit 🤣 I love that it's thick, suitable for those in a cooler climate or sleeping in an air conditioned room. Otherwise, if worn in a humid state, it would definitely be suffocating. All in all, it is a good product, if worn properly.