Beauty of Joseon Glow Deep Serum – Rice + Alpha‑Arbutin

🌾 Serum Ingredients (According to the English ingredient list) Main ingredients: 1. Oryza Sativa (Rice) Bran Water (≈ 68-68.6%) • The main ingredient in the serum is rice bran water. • It moisturizes, brightens the skin, and softens the texture thanks to amino acids, minerals, and antioxidants. It has long been used in traditional Korean skincare as a "beauty water" instead of a moisturizing toner. 2. Water (Aqua) • It is the water base of the formula; it dissolves the ingredients and provides a consistency that can be applied to the skin. 3. Glycerin • A very strong humectant; it prevents water loss from the skin, provides moisture, and strengthens the barrier. 4. Butylene Glycol & Dipropylene Glycol • Used as a solvent and emollient; it also helps the ingredients penetrate the skin better. 5. Alpha-Arbutin (≈ 2%) • Perhaps the most active ingredient in the serum. Targets hyperpigmentation and dark spots by limiting melanin production. • Alpha-arbutin is considered a more stable and effective form than beta-arbutin. 6. Niacinamide • A versatile vitamin that helps even out skin tone, increase radiance, and optimize oil-water balance. It also exhibits anti-inflammatory effects. 7. Panthenol (Pro-Vitamin B5) • Soothes, repairs, and moisturizes; strengthens the skin barrier. 8. Methyl Gluceth-20, Polyglycerin-3, Trehalose, Glyceryl Glucoside • Moisturizing complex components that provide moisture retention and softening, leaving the skin plump and soft. 9. Hydrolyzed Jojoba Esters • Derived from jojoba oil; softens, moisturizes, and smooths the skin. 10. Plant Extracts: • Contains plant-based extracts such as Coptis Japonica Root Extract, Coix Lacryma-Jobi (adlay) Seed Extract, Glycine Soja (soybean) Seed, Hordeum (barley), Sesamum (sesame), Triticum (wheat), Vigna Radiata (green lentil), Zea Mays (corn) Kernel Extract. • These extracts are beneficial in providing antioxidants, soothing and nourishing the skin. 11. Technical Components (for formula stability and texture): • Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer → for texture and spreading control. • Ethylhexylglycerin, 1,2-Hexanediol → mild preservative/conservative additives. • Arginine, Disodium EDTA → Provides pH regulation and product stability. ⸻ 🌟 Benefits of These Ingredients for the Skin Ingredient Group Effect / Benefit Rice Bran Water & Herbal Extracts Moisturizes, nourishes, provides natural radiance 🌟 Alpha-Arbutin Reduces the appearance of blemishes, evens out skin tone 🎯 Niacinamide Brightness + skin tone equalization 💧 Panthenol & Glycerin Provides moisture + soothes 🤗 Jojoba Esters & Glucosides Softens the skin, improves texture 🧴 Formula supporting ingredients Makes the texture stable and easy to apply 🧴 Overall Assessment 👉 This serum: • Targets hydration and radiance, nourishes the skin and helps improve oil-water balance. • Contains alpha-arbutin to combat pigmentation and the appearance of dark spots. • Its water-based and lightweight formula makes it suitable for most skin types. Note: When working with alpha-arbutin, it is important to use SPF during the day; because ingredients that affect melanin production can increase sensitivity to the sun.