i do understand the krave beauty situati... | Brand Talk

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skincarebylyner user profile picture

skincarebylyner

Oily/Resilient

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i do understand the krave beauty situation but imagine the slander purito went through

I literally remember the news broke out and everyone just gasped at the idea of the purito suncreens being not the sunscreen with their spf claims that they claimed about. I really don't mean to dig up the past but I remember feeling sad about Purito as the slander and criticism were really all over the map. They literally were the brand who was "the spotlight" as they were the pioneer of sunscreens who have false claims on their spf and made a ripple into the industry. But I have also seen the sincerity and change on how Purito handled the situation. I don't really mean to hate or dislike on another "brand", its just that aside skincare ideals, the ideals behind the brand is what makes me concerned as I am talking about krave beauty. I really care about the world is doing and is having and I think I would likely support a brand that also has the same ideals as mine and a brand that exceeds its space : meaning they also care about other things and not just business, money, fame and all that. Anyway, in Purito's case, I really felt the sincerity as they apologized and put it clear their "transparency".They were honest and clear but still humble and inviting. I have seen them stood up to their words and took the criticism into growth and change. I really gravitate towards that because I also experienced a situation in the past wherein I was the only one being "questioned" and "observed" and everyone was like turning their backs on you and I know how it feels. But I see Purito right as they really are changing and evolving into a wonderful brand that listens and lends an ear to their customers. They have reformulated some of their products, repackaged them, and even came out with a new face oil. I am attracted to healing and an energy that coincides with mine along with what I believe in and what I have experienced in the past. Purito is a power brand. So much respect and admiration how they handled the situation, faced it bravely, and acted upon mind over matter. I feel that during those times, all they have thought about is the people who have loved their products and they made it their driving force. I have so much respect. All the love, glowwfairy xx peace xx
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Sharonspendstoomuch user profile picture
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Sharonspendstoomuch

Dry/Resilient

Well said and I agree. They trusted the manufacturer, who is to blame and Purito did an excellent job handling the situation. I also understand where KraveBeauty is coming from. They are a small company and if they were to provide specific details, it is possible that the manufacturer could sue them, depending on the terms of their contract. Or the FDA could fine them for marketing an SPF not approved in the US as an antioxidant fluid. It is very expensive for independent tests as it is, and providing refunds does not help their financial bottom line
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hashiskincare user profile picture

hashiskincare

Dry/Sensitive

I can only agree with this. Respect to Purito, the way they handled the entire situation and how they always listen to their customers and improve
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skincarebylyner user profile picture

skincarebylyner

Oily/Resilient

now that's a good brand!
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Nisakniza user profile picture

Nisakniza

Dry/Resilient

Wow now you’re making me want to buy Purito. I’ve never tried anything from Purito. What would you recommend as you seem very passionate about the brand
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skincarebylyner user profile picture

skincarebylyner

Oily/Resilient

thank you! they a new face oil that's made up of squalane! what kind of concern are you targetting?
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LetsSee user profile picture

LetsSee

Dry/Sensitive

Totally agree with everything you’ve wrttrn down here, bb!
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SiAnastasia user profile picture

SiAnastasia

Oily/Sensitive

I can only applause to this wonderful post and I m absolutely agree with you. 💛 The ability to confess your mistake and to apologize is really the quality of strong people.
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