Beauty Products to Appear in K-Dramas

I have recently finished watching Sunbae, Don't Put On That Lipstick, and was amazed of how professionally they had inserted beauty product ads into the flow of the story. I even looked up for a multi stick they had advertised)) Can you name any other Beauty and Skin Care items being subtly advertised in K-dramas?

Klavuu

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6 Comments

roserowelaine

Dry/Resilient

have you already saw “TRUE BEAUTY?” the series is like 70% skincare and makeup while the 30% is romance 🤣

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Immortelle

Oily/Resilient

my younger sister likes it))) ☺️

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Lesyao

Dry/Resilient

omg there was one kdrama,like a couple years ago,but i got obsessed over the product they were advertising subtly,that i googled it,found it and asked my japanese friend to buy it and send it to me 😂 love it to this day! it's a Japanese brand and it's liquid blush,that can also be used as eyeshadow and lip tint,if I'm correct 😻

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Immortelle

Oily/Resilient

Sounds like a good product 😃

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qilss

Oily/Resilient

I love that drama 😂 The brand featured in there is Klavuu which I believe is quite popular in South Korea at one point...not sure if it still is. True Beauty featured lots of makeup from Colorgram and skincare from Round A' Round and Bring Green. Manyo's Bifida ampoule appeared in Crash Landing On You, amongst other stuff that was featured there. And then of course the super hyped up Kahi Multi Balm that seems to be in every single kdrama lately without fail - totally not subtle product placement 🤣 Some also depends on the main actor/actress. If he or she is an ambassador of a certain brand, then that product is likely to appear on the show as well. This is why Laneige have appeared in so many dramas throughout the years