Beauty Brand Website Feedback | Other

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rainerallon user profile picture

rainerallon

Oily/Sensitive

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Beauty Brand Website Feedback

Hi loves, thank you for following along with my new brands jounrey (Raine’s Beauty Collective) Our premesis is to offer lesser known, Indie beauty brands and their fantastic products, with a bi-monthly featured Glowcery Box (our extremely great value full size beauty box) I’ve managed to gain plenty of traffic to my website, with very little sales/conversion. I’d just love to hear feedback from you, Beauty Icons on GoPicky — let me know what you think about the website, and some ideas why people aren’t “adding to cart” or placing orders. 🫶🏼 www.RainesBeautyCollective.com
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Nickypicks

Oily/Resilient

I had a quick look at your website for this, and discovered that the low amount of clicks I'd probably due to, as you've said, offering lesser known beauty brands. There's also no reviews on your website of what other people think or have experienced using these lesser known products. Most people tend to purchase things they're familiar with, especially when it's a non-essential they're spending money on. I think beauty boxes do better when it's got at least a few "familiar ' brands in it. That's why lesser known brands often do massive giveaways on picky or send free boxes out to get honest reviews they can put on their website so others are encouraged to purchase. I hope this helps :)
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rainerallon user profile picture

rainerallon

Oily/Sensitive

That’s helpful! Thank you :) I definitely need to get a review system on there, and maybe transfer existing reviews from the brands websites — these product are relatively undiscovered, but are very well rated!
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