Mild gel cleanser with low pH and Vit. C that quick to lather & bubble up into rich bubble but doesn't foam up a lot, very typical of mild cleansers. It's safe for me to use every day even 2 times a day. A small amount is enough for the whole face, I usually use 2-3 pumps. This cleanser cleanses my skin well without leaving residue, without stripping, slightly tightness feel, no dryness, and does'nt cause irritation. I love how it leaves my skin feeling soft, moisturised enough and refreshed.