I really enjoy the consistency of this toothpaste. It’s a little gritty, but not in a bad way, it makes me feel like it’s really deep cleaning my mouth. I don’t necessarily care about the fact that it is pink, but for those people who like the aesthetic of the pink tube in the pink toothpaste it may be a pro , it leaves my mouth feeling extremely clean and I do think there is a slight change in the shade of white of my teeth
The cons to this product are that the seal on the toothpaste itself burst so the shipment that I received from Picky rewards was actually not usable. Two of the three toothpaste tubes were Bersted. I also wish it had a bit more of a minty or pleasant taste. It doesn’t taste really like anything to me .