
Mimu Mimu Cooling Calming ING Serum ā¤ļø
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The Mimu Mimu Cooling Calming ING Serum is a very lightweight, watery textured Serum with a low viscosity, containing 10 layers of Hyaluronic Acid, Panthenol and Allantoin for hydration and moisturizing properties, Centella for it's soothing, calming, healing and antioxidant properties and Jeju Lava Seawater.
Just like their ING Cream, this Serum is third generation Korean skincare, which means they're made using a revolutionary formula that takes the temperature of our skin in account and effectively cools down the temperature of our skin, to maintain a healthy skin barrier. It also claims to soothe and calm the skin and to soothe redness, to improve moisture retention and to provide pore improvement while providing a deep longlasting hydration and plumpness to the skin without stickyness.
It's formula is clinically tested and was tested for skin irritations too and by using only EWG - Green rated ingredients, the Serum is safe and gentle on the skin.
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This Serum is scentfree and contains no natural of artificial fragrances, which obviously is excellent to use on sensitive or quickly irritated skin.
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This serum has a lightwheight, clear colored and watery texture with a low viscosity.
It spreads easily, without any effort and absorbs into the skin quickly without feeling sticky or greasy. It doesn't make the skin dry or tight either and it doesn't feel irritating or uncomfortable on the skin.
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The Cooling Calming ING Serum comes in a 50ml lightblue square shaped plastic bottle with a white dropper on top and looks minimalistic, modern and clean. It features the typical Maltese Crosses pattern, some brand info, directions on how to use the Serum and a caution warning in white text, in both English and Korean.
The plastic bottle comes in a white and blue colored carton box featuring the same Maltese Crosses pattern as the bottle, along with a list of ingredients, directions on how to use the Serum, a caution warning and some brand info in both English as Korean, in white colored text. The carton box is looking as modern, minimalistic and clean as the bottle.
The overall look is modern, clean and minimalistic.
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After application, my skin feels refreshed, silky soft and smooth, hydrated, moisturized and plump and above all, immediately soothed and calm.
My skin looks healthy and radiant, balanced and my skintone looks even and bright. I haven't experienced any breakouts, irritations or itching and my skin didn't feel dry or tight either.
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I specifically love the immediate refreshing, cooling and calming effect and I also love that it immediately targets redness. I'm highly impressed by the overall effect of this serum on my skin and I also like the clean and minimalistic look and feel of the packaging.
I highly recommend this Serum to anyone with sensitive or regular skin looking to calm and soothe their skin and anyone who's looking for a good, solid moisturizing and hydrating Serum!
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For me personally, it's not that big of a deal, but Mimu Mimu is only available through Amazon and I can imagine that being a deal breaker to some. It would be better if the brand would be available through a global website, Yesstyle, Olive Young or Stylevana too.