I have two products that I use as a holy Grail in my skin routine from keels. This is one of them. When I was first starting off using this product I only washed my face once a day and changed to washing it twice a day. Once I changed to twice a day I started using this product more for the night time routine and for double cleansing. It's nourishing, moisturizing, absorbs quickly, smells amazing, is in a sealed packaging for potency and sanitary and this is another product that a little goes a long way