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Sarcolynna

Dry/Resilient

Is anyone else disappointed with how problematic Krave Beauty is?

When the Purito sunscreen ordeal happened, people questioned beet shield. In response, Liah Yoo said that if you question all Korean sunscreens, you’re xenophobic. She then told everyone that beet shield is safe to use, and still says it is even though she can’t disclose the spf results and is taking it off the market. Earlier this week, I had already decided to not buy from Krave anymore after her treatment of BIPOC came to light, and how she goes to a homophobic church and won’t make her stance on gay marriage clear. I loved and recommended beet shield to everyone I knew and now I’m sending them the refund form with an apology. I loved their matcha cleanser and GBR but it feels wrong for me to still support such a problematic brand. Does anyone feel the same? Is there a good sunscreen you can recommend? Or a GBR dupe? Edit to add: I’m not here to change anyone’s mind. If you can’t live without these products 🤷‍♀️ I’m just letting those that are conscious about such things know.

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81 Comments

MySkinToday

Oily/Sensitive

Yikes another brand for ppl to "cancel" for a week or so...

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ladycaresalot

Oily/Resilient

Thank you both so much for bringing this to my attention and reminding me to not only research ingredients but also brands! I‘m fairly new to the community, so I didn’t even know about keepcool and will do some research on them as well.

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Grethi

Oily/Sensitive

Also how can they talk about transparency when they dont publish how much was the spf.

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Sarcolynna

Dry/Resilient

Yes! People are thanking them for transparency cause they’re actually testing their products separately as opposed to relying on the manufacturer’s testing, which is apparently more than we can expect from most companies. But that’s not transparency; that’s just doing what should be expected from brands anyways. Transparency would be not sitting on results since the end of January and telling people that it’s still safe to use and then taking it off the market despite STILL claiming it’s safe.

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Sharonspendstoomuch

Dry/Resilient

Is there something with proof that any of this is true? You didn’t show where post was from

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Sharonspendstoomuch

Dry/Resilient

I found this article https://www.topic.com/the-brand-is-belief It sounds like Hillsong, branded towards Millennials

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FrenchyPeach19

Oily/Resilient

I've never bought any Krave Beauty products but ive been following and enjoying Liah's youtube channel for years and...i didn't know all of this (until I saw the update video). Everything is really disappointing!!

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astraldew

Oily/Resilient

Thanks for bringing this to our awareness! I can't ethically support a brand like Krave from what you described and I read. Good thing I have never spent a dollar on them! And now never will.

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Is anyone else disappointed with how problematic Krave Beauty is?

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