Hello! :) I have super curly hair!
So I believe when it comes to taking care of our skin, hair and body, we should always invest in ourselves. But! I do know of some drugstore brands, like Not Your Mothers has a curly hair line and I love their curl cream, it helps frizz and helps have some hold to the hair. Another brand is Maui, I like them for their shampoo, conditioner and curl cream, the line is in orange packaging. I find that the S&C really clean my hair and doesn’t leave it straw dry and the conditioner really helps with frizz and smoothing (calming if you will) my hair down a bit. Another is Carols Daughter born to repair line, AMAZING!!!! They have a hair oil, cream, S&C and 60 sec hair treatment, I love the entire line! Def recommend and like the Maui, isn’t straw dry and help condition and maintain. The oil isn’t heavy and neither is the hair cream.
If you want to invest✨
I recommend Devacurl, styling cream helps with frizz and has a great hold to curls without weighing them down! Make sure it’s the STYLING not SUPER cream. Their co wash is amazing and doesn’t dry out your hair.
Another is curlsmith, their curl quenching wash is fantastic. Both brands lather up well but remember they’re catering to our curls and helping hydrate and replenish.
Pattern, Rizzo Curls, Ouidad and Shea Moisturizer are also great brands for curly girlys. When I worked at Ulta, Ouidad and Devacurl were the most used for curls! The styling cream and Ouidads frizz control hair gel!
Now remember when you’re styling curly hair, your hair has to be basically drenched and then apply product all through out, grab a non cotton towel or shirt and scrunch your hair upwards helping form the curl and take out extra product! Let air dry or get a diffuser to help quicken the drying process. Hope this helps!