Ozu
Oily/Sensitive
There are many japanese brands. Affordable brands are quite common, such as hada labo, sana, and etc. Luxury brands such as Pola, Fancl, and so on. The middle range that is famous and best selling in Japan would be this Elixir series from Shiseido. It is a great series for people around 25y.o., for anti-aging purposes. Decorte is also a well known brand. I recommend you to check out cosme ranking (includes top skincare, haircare, bodycare and makeup products voted by japanese) to learn more about the trends.

Decorte
Moisture Liposome Hydration Boosting Serum
0.0
(0)
0

Shiseido
Elixir Superieur Enriched Wrinkle Cream
0.0
(0)
5

Decorte
Vita De Rêve Herbal Vitalizing Lotion
5.0
(1)
0

Shiseido
Elixir Balancing Water I
4.0
(1)
2

Shiseido
Elixir Balancing Milk I
4.5
(2)
0
23
0
AmiraMoto
Dry/Resilient
I use to love shiseido over 10 yrs ago because it was considered the best and widely available. I will have to check out Cosme, this is new to me.
1
0
Biyangkaaa
Oily/Resilient
Japanese brands are amazing but I just try Senka foam wash Its been 10 years consecutive number 1 in the market and it is indeed a good product and its my holy grail. Another one is sunscreen from sunplay the other variants of sunscreen from this brand I think there is much better sunscreen than this because I just bought this on sale and wanna try.

Sunplay
Sport Sunscreen SPF120 PA++++
4.0
(5)
11

Senka
Perfect Whip Cleansing Foam
3.7
(177)
118
20
0
hexamuted
Dry/Resilient
this toner is the best toner I’ve ever tried. I keep trying different ones as that one can be sometimes hard to find Bc of its popularity but tbh nothing even comes close. it’s so hydrating and sinks in like crazy I just love it.

Hada Labo
Gokujyun Premium Hyaluronic Acid Lotion
4.7
(274)
773
18
0
Maukie71041
Oily/Resilient
Yup, my skin also loves this! It can be tricky since I have to control the amount (I have oily skin btw). Nothing beats like the "right" amount of hydration.
5
0
sher88
Oily/Sensitive
Biore. Simple, affordable, and gets the job done. I loved using their cleansing oil pre-covid back when I had to wear makeup 😅 It’s very effective for removing heavy makeup and it doesn’t irritate the skin.
I like Kanebo’s enzyme wash too! It might be a bit expensive but it’s so gentle. I love how my skin felt after using it. Soft and smooth. Very convenient if you’re travelling.

Biore
Cleansing Oil
3.9
(58)
58

Kanebo
Suisai
3.8
(11)
12
12
0
wh
Oily/Resilient
there's not much products from Japan that I've ever tried... but this one is my fav! it hydrates my skin very well, doesn't gives sticky or greasy feelings on my skin too^^ and it's soooo affordable

Hada Labo
Gokujyun Ultimate Moisturizing Lotion
4.6
(61)
30
10
0
